The idea
Define the problem, your starting assumptions, and why it matters.
THE STARTUP NOTEBOOK
From idea to first funding.
I’m Xiao Zhang, co-founder and CTO of Alto Health. The Startup Notebook brings structure to the questions and decisions that come with building a company.
A FOUNDER’S FIELD GUIDE
The Startup
NotebookFrom Idea to
First Funding
XIAO ZHANG 01—07NotebookFrom Idea to
First Funding
A RESOURCE FOR BUILDERS
Your idea deserves
a place to start.
The Startup Notebook: From Idea to First Funding. A practical companion for the decisions, conversations, and small steps that turn an idea into a company.
See what’s insideSEVEN SECTIONS. ONE PLACE TO THINK.
Build your next chapter.
Customer discovery
Keep track of conversations, patterns, and what people actually need.
The MVP
Decide what to build first, what to test, and what can wait.
Co-founders
Work through complementary skills, shared expectations, and responsibilities.
The weekly log
Make space for progress, open questions, and the next small step.
Funding & grants
Organise opportunities, application requirements, and investor conversations.
The pitch one-pager
Bring the problem, product, market, and ask together in a clear story.
Give your idea a starting point.
Interested in buying The Startup Notebook? Connect with me on LinkedIn for purchase details.
Get the notebook Opens LinkedIn to connect with Xiao.